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Spa Outlet Polish. New scene

viewing dozens of websites typically come across a few statements that are repeated notorious. Promotion, discount, last or first minute . This is definitely the way to nowhere, the proverbial highway to hell leading to the brink of profitability outlets followers of this faith in anything. It is also expensive to build very specific and, unfortunately, heavily rooted in the minds of clients and potential clients the image of the object. If you sell something for 30, 50 or even 70% say that they absolutely do not have any idea of \u200b\u200bbuilding a quality brand. Want to sell and have occupancy. And that emptiness at the box office despite the flood of work? Let the investor worries. The word branding (cars - the process of building a brand, brand) is apparently you still at the stage of the Berlin Wall. Then Mark had this sense. Today we have the Euro, Dollars, Francs, and the German Marce is almost no trace. Just like the brand of spa in Poland.

extensive discount policy is, unfortunately, plague and is believed many investors and managers, the only way to reach the customer. Nothing could be further from the truth. For the purpose of working a few months ago I created the concept Spa Outlet. For the less initiated to explain what's going on. In this concept in fact does not fit or the term PR, or quality. This concept is basically a - you get the real message of ofertodawcy (Spa), that we always have specials on this site spa, or outlet, which sooner or later, will offer something as minor. So why stoop to offer, and so now that a few moments, the day she will lose the financial value of a potential customer could be stay at the Spa at the price of lunch in the cafeteria of Caritas.

And this is one of the biggest problems of the Polish market in Spa. Non-stop, are sold not only badziewna quality treatments, rituals, but above all for the price of this quality acting permil.

Many in Poland have forgotten that the Spa is a segment exclusive service! So the percentage scrap prices are on the spot? Absolutely not! Would you buy a Jaguar for the coolest percent of its value? Is it really so badly is aware of the hipsters in our country? It reminds me of a situation where a dozen years ago, "businessmen" dressed in kg jewelry tombaku cantors shine in front of a pub night. Market today on the strength of trying to continue to build the image of the object and the client - a man with Tombaku neuter facility. Tego.Mówię really quite pretty.

If the investor, the manager does not have an idea for copyright and distribution channels, thereby increasing sales and market presence on the exclusive services as a true and Spa is a place of forgive and make creative. The truth is that the lack of standardization leads to a situation in which we observe that a small mass-producing gabinecik tipsiary and Galerianki, with facilities in the form of massage / threads on the phone can call themselves a spa. And once again begs the comparison to the mouth from the past - instead we carry the brand Martensów bid PRLowskie Relax-y. I hope that the comparisons are meaningful and understandable.

There is one common denominator with wspominanymi sometimes. Today aplikujący, a potential manager still believes strongly Spa Is a soy or a few thousand is a must ... no, my dear, not so that it works. Today, the luxuries you need to earn.

All these factors attract industry into the gutter. We have many facilities Day Spa and many resorts, spa hotels, destination which are notorious for telling us about discount offers. Sadly, the stewards of these sites allow marketers such proceedings or managers. We all clearly have forgotten what zanczy Spa. It's part of ekskulywnego Services segment, which is not necessarily good for everyone.

Outlets also try to convince Kientowi it's still the same quality, which a few moments ago it cost 500 zł and today is the 200th This niedpouszczalna tangle of spider web marketing and sales, in what is clearly a few have found precisely. Most of the voice goes public.

are some, are same as the market exclusive to hire someone who just will promote. Author's offer is the key to acquiring loyal group of customers.

sincerely sympathizes with people who also like to spread the name of quality and build their decks Public Relations in Groupon power pack and the like creatures on which they earn only themselves and certainly not objects. Here, once again, for 30% of the value it gives information about the offer "Spa." But I ask again - anyone seen Rollls Royce for 30% of the price? Not because it's unrealistic.

my dear Come down to earth. As you have no idea to promote the object is get out of his position and did not sow seeds of bland soil. It is a symptom of weakness and lack of idea, and fatal child Outlet manager and subordinate to him for reasons unknown investor.

Spa is quality and not second hand.

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Training - Last Minute

http://masterbeauty.pl/harmonogram/details/32-menadzer-centrum-kosmetycznego-spa.html

This is a link through which you want to invite dear to the training they will be held in Krakow. Logistics, accommodation etc leave us, we'll all for you. You simply then ye us.
June 4-5 - new training, new content backed by over 2.5 years of experience.
Welcome!

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records Chance of developmental job in Lodz, an oasis of calm. Looking for a job, you want to develop the industry's Spa? This offer is for you!

Leading Spa Lodz facility looking for a person to the position of manager Spa. The details of the offer ask for my e-mail address: @ gmail.com adam.puda , while sending your CV. The best candidate / candidates will be invited to the crucial conversation.
Applicants require:
- a pleasant disposition, nice appearance,
- a large involvement in the management of a close-knit creative team of great professionals,
- Spa industry knowledge. Education will be an asset Directional - physiotherapy and cosmetology.
- including English language skills will increase your chances
- willingness to work in a young team
In return we offer:
- a stable job in a company with an established position in the market,
- fixed salary contract of employment + commission and bonuses
- laptop, Telephone
In my opinion, is a great opportunity. Draw upon and cultivate the wing in an extraordinary building, which can not be copied.

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Pabich seriously and a bit looser on the first part of the marketing Sports.

Article by Martin Pabich - marketer, auditor, experts in the art and culture of the East. Advisors Spa. With love - sommelier.

Why are jokes about blondes?

a long time I wore a wonderful view to address the subject language used by writers, cosmetics and devices advertising the spa - both domestic and professional. And although they claim lyrics "From London to Hawaii in life is needed Bajer" to let us think a bit about the form and content takowego.

The shedding of more thoughts on paper (or a monitor) made me read your ad in one of the best women's magazines. Well, I learned that the device for hair removal "Satin ions emit." Although his education in physics at the high school finished in the dark I'm ready the uprzeć that those are not, and the same expression is at least ridiculously. Examples could be multiplied, moreover - all the "diamond microspheres and the like. And here at once too subtle difference - if the term "mikrokuleczka" is a highly conventional, it recites the definition of ion smoothly average student on the border between middle school and high school. Who and what does the water from the brain to our customers, who brings them (actually them) to the level of vulgar blonde jokes?

Awareness and knowledge of the home client is growing exponentially. He knows that using the word "SPA" no guarantee of luxury, but serku inscription on the "organic" can no longer read its composition and compare with others. In addition to customer service culture must be reliable information. The person who creates such "wisdom" is likely to know the general did not live up to the heels of statistical Klientce SPA. Is it really worth the savings? Is not it better than domorosłemu copywriterowi advertising and descriptions of all kinds of products to entrust professional groomer? Does anyone competent to examine the translation of names of cosmetics and equipment from foreign languages?

The second case in addition to language-nowotworków monster is immortal by the method of "copy-paste. Is anybody else interested in "mute and detachment from civilization?

highly recommend to its clients, the owners of the SPA, that created by the staff member responsible for marketing package descriptions, rituals or the general philosophy of the object typed in Google. You do not need further develop this idea ...

Maybe someone will ask why, if so picking on linguistic correctness "Customer" I write with a capital letter. Well, I know that this is a mistake. But in this way I want to emphasize that the client should be Respect. Because we live by the Client, we develop and earning money.

Let's not fool a "satin ions and lots of similar drivel. You can write with flair, while fairly interesting. Who will be considered to improve the quality of information for sure on that gain.

And at the end of yet another barrel - it says so much about discrimination against women, the shallow treatment of underestimation. So do not reduces girls to fools - it is not only less effective but just disgusting.

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How (not) do business in the field of spa and wellness.

Mistakes are few. I had the pleasure or the dubious pleasure to work with various individuals, companies, corporations. The best I remember a few and I'll be back there today. Total execute specific plans. But unfortunately that threaten them, sorry patałachy not familiar with the industry in general. Looking for subcontractors (cosmetologists, spa managers) to be able to jerk some amount in the name of allegedly deliberate training for the Spa industry. Dear
unfortunately, it happens, because strictly practitioners are few. Most retailers are just anything - services, cosmetics, equipment which might bring up the value of any foreign substance, and at this place called the buildings own PR.
Sad is not just a lack of standardization in objects, but mainly lack of a framework of consulting firms Spa. Copied operational documents, the mapping from the west today, fortunately did not pass. Buy only the laity who want to under promises - good things advisers earn a fortune in the first three months.
investor - first - no miracles in this business you can earn, but you need time and a specific strategy to accomplish this. Let me give an example of Warsaw, where he calmly on site Day Spa You can "draw" thousands per month from 1915 to 1930 even. Bad business to start? No, and just listen.
Returning to the issue of cooperation with other companies, entities, individuals. They can experience divided into two types, unfortunately. The first describes a scheme entitled "Put as much as possible from each other and then, and so on that I earn the most." Fortunately, there is another pattern, but rather patterns - my former colleague used to say (probably overheard) - someone can do two businesses at once - the first and last. Good, I like it. But also its Stake in other words - "Making interest in what is certain how pissed off his pants in the cold ... Only at the beginning is hot ... "
Believe me, despite all these experiences have helped me because now I know how and with whom to work. It does not matter whether you have a wallet or pocket hummingbird bull, it is important to a man with whom he does business. Today the man - hummingbird tomorrow may be a bull and then what?
chose for his actions the right way, was marked by many corners but today has clearly defined actions. I am myself, what team I was able to gather like a bunch of grapes for the meanest best wine i. .. long, long time no . My chef friend says that life has meaning if it is to taste, another good fellow football fan, he says - life is worth as much as wykrzyczysz louder than the competition. I respect them both. Because I like them to mine, so I am alive, lodged in their otherness. This treasured.
few friends, some friends, probably a few enemies. All this is to jointly offer the customer something other competitors will learn a few years. I read recently about my opinion on the portal which is a partner of media training center manager Cosmetic Spa. Joy to the pressure on the mouth. It is precisely this type of person meetings with clients learns and, paradoxically, as Terner also listens. Listen, does not mean you can hear. I've heard. A surprise for all the branch from July 1.
Regards Adam.

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SPV - ie Sanus Per Vinum.

literally wanted to present a warm yet the article my friend Martin Pabich. It's not just SPA and wine connoisseur, but above all, in my view a man with a capital C. I have the pleasure to work with him. With such people definitely worth it! Here's to blame spa - a kind introduction by Martin "Wine" Pabich.

SPA increasingly specialized. Simple divisions of the medical spa, day spa or spa resort no longer reflect exponentially growing range of treatments, packages and cosmetics. Appear narrower specialties, some of which have not yet occurred in the domestic market.

I raise the subject of wine SPA - so interesting about that culture must survive (finally) the period of revival in Poland. Rebirth, because in the most splendid era of our history raczono just wine or beer and a light honeys. Technical innovation in the form of distilled spirits certainly not served the development of culture and long left an ugly mark, not to mention the stain on the map of central Europe.

Several years ago, when trips to warmer places in Europe are no longer accessible to the few luxury we explore the wine from scratch.

Now we have a place where you can buy and zdegustować both table wines and those from the top shelf. We have a professional press about wine, some excellent books, a group of true experts in the subject, the mass of sites and forums devoted to the broader subject of wine. Wine is fashionable, "trendy", the tour travels to the vineyards, the wine we can talk and write.

So why are not we guilty SPA a real event?

comments already hear voices and even outrage - that yes, there are places. I agree that there are places where it is used Vinotherapy. It is not the keynote of this article describe as health and cosmetic qualities of wine - on this topic, see the mass of interesting material. However, the treatments found guilty, well-equipped cellar and a waiter at the rate sommelierskim in the building is much too little. After all, everyone associated with the SPA in chorus emphasize that the philosophy that the atmosphere, with a holistic approach ... and so on. I

This unity called holism as yet lacking. Surely it is not easy. To produce 100% of the "guilty" atmosphere of considerable expertise is needed - not only by the whole operation of the object but also the customer. Maybe even do not know, but sincere, strong interest.

Can we, therefore, the SPA to learn about wine? - Definitely yes, but success here will form the basis for the content leaving the second place. Nobody is going to regenerate the forces participating in lectures or presentations, no one will be before upojnym weekend to pore over a book. Some wine connoisseurs in Poland emanating too professional knowledge - more deterred from experiments with noble beverage cities closer it "dull" citizen. Knowledge of wine is an art not a secret nor exact science. If anyone thinks that they do not mention in one breath, say all the wine regions of Spain can not comment on this wine might be worth it to heal these unjustified complexes. After all, do not have to end with the Academy of Music to enjoy the music of Mozart.

The lesson? - The truly guilty of the SPA should be primarily interested in wine, to avoid situations fitting where it needs to be an unnecessary addition to the treatments and rituals. Interesting information can be smuggled in various forms, virtually every step of giving is by no means bitter pill containing 20% \u200b\u200bknowledge and 80% passion.

Since the SPA man has a chance to calm down, listen to the action of his senses why not bet on the smell and taste perceived consciously. Closer to nature - you are - olive oil, bread, cheese and wine, the oldest known to man prepared food. Wine is an agricultural product, a completely natural product for everyday consumption rather than an expensive whim. Wine can be enjoyed as much fresh bread baked without chemical additives. Glossary of words describing the qualities, aromas, flavors and qualities of the wine has tens of thousands of passwords. In conjunction with wine tasting in nature is really an unlimited range of possibilities-in this case to create an object of philosophy, packages and specific rituals.

If after reading these few thoughts to say that it is all too general and not very specific ... you are absolutely right.

In his professional life Yours currently has two passions - wine and spa. I will immodestly say that the idea for the wine spa in Poland have. If someone wants to go in this direction - I invite you to exchange views, to talk and as a result of cooperation.

Martin Pabich

www.winedream.pl

www.mkassistance.pl

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new face new opportunities.

Even toilet paper knows that to be useful to develop. For several years, one may say, I cleared stubbornly toward the real offer for customers. Particularly investors and managers of spa facilities. Because I'm infecting their quality can lead to a few - a dozen Spa facilities in the country, without curvatures dealer - salesman. Real, not what kind of experienced advisers przesiąknęli pseudo-market of our business are few. I always used to say that doing business with a man, not his wallet or beliefs. Understanding the market needs, customer needs at the end of his potential guests in the Spa offers a great opportunity to for the first time in this country consulting Spa not only marked the standards of quality facilities, but above all the highest shelf customer service issues.
As coach I had the pleasure of training hundreds of people - investors, managers and potential managers. I pointed out many ways to build their philosophies, selecting a specialization terminally viability and profitability. Now, start another but as they say on their own.
Each fruit in a previous road experience. Primarily on work with the client. Many shareholders reject me, yet typical "business" approach, without seeing the whole project as coronat opus finis.
30 years - it's time for life decisions. I transformed myself, family, customers as well as for ... themselves. A few daredevils alleged excessive openness pdczas I work with clients. Why? Truth flows from me to clients and vice versa. Another way is not assumed and therefore start a new chapter.
patient, thank you, critics teaches his friends, "I say no!
a few days up to week unfolds entirely new quality of service Spa. New brands, new people, new trade magazine, everything new. And above all, very real. Backed by experience and research. In other words, eat your hearts out pseudo-scientific research Institutes and Spa Association of guys. Now we start from another position. Many
calculation for objects, many assumptions, many partners. The largest cosmetics company - hardware in the world which will become for us. Many of them are specifically tailored for us to offer. what no one else. Reanimowaliśmy thinking pro wellness and the resulting spa philosophies.
customer is most important. Enough speculation. Time for change in the market. To the work of brave followers of the way and cowards and liars. Feel daring to cooperate. adam.puda
Adam @ gmail.com.