Article by Martin Pabich - marketer, auditor, experts in the art and culture of the East. Advisors Spa. With love - sommelier.
Why are jokes about blondes?
a long time I wore a wonderful view to address the subject language used by writers, cosmetics and devices advertising the spa - both domestic and professional. And although they claim lyrics "From London to Hawaii in life is needed Bajer" to let us think a bit about the form and content takowego.
The shedding of more thoughts on paper (or a monitor) made me read your ad in one of the best women's magazines. Well, I learned that the device for hair removal "Satin ions emit." Although his education in physics at the high school finished in the dark I'm ready the uprzeć that those are not, and the same expression is at least ridiculously. Examples could be multiplied, moreover - all the "diamond microspheres and the like. And here at once too subtle difference - if the term "mikrokuleczka" is a highly conventional, it recites the definition of ion smoothly average student on the border between middle school and high school. Who and what does the water from the brain to our customers, who brings them (actually them) to the level of vulgar blonde jokes?
Awareness and knowledge of the home client is growing exponentially. He knows that using the word "SPA" no guarantee of luxury, but serku inscription on the "organic" can no longer read its composition and compare with others. In addition to customer service culture must be reliable information. The person who creates such "wisdom" is likely to know the general did not live up to the heels of statistical Klientce SPA. Is it really worth the savings? Is not it better than domorosłemu copywriterowi advertising and descriptions of all kinds of products to entrust professional groomer? Does anyone competent to examine the translation of names of cosmetics and equipment from foreign languages?
The second case in addition to language-nowotworków monster is immortal by the method of "copy-paste. Is anybody else interested in "mute and detachment from civilization?
highly recommend to its clients, the owners of the SPA, that created by the staff member responsible for marketing package descriptions, rituals or the general philosophy of the object typed in Google. You do not need further develop this idea ...
Maybe someone will ask why, if so picking on linguistic correctness "Customer" I write with a capital letter. Well, I know that this is a mistake. But in this way I want to emphasize that the client should be Respect. Because we live by the Client, we develop and earning money.
Let's not fool a "satin ions and lots of similar drivel. You can write with flair, while fairly interesting. Who will be considered to improve the quality of information for sure on that gain.
And at the end of yet another barrel - it says so much about discrimination against women, the shallow treatment of underestimation. So do not reduces girls to fools - it is not only less effective but just disgusting.
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