Spa Outlet Polish. New scene
viewing dozens of websites typically come across a few statements that are repeated notorious. Promotion, discount, last or first minute . This is definitely the way to nowhere, the proverbial highway to hell leading to the brink of profitability outlets followers of this faith in anything. It is also expensive to build very specific and, unfortunately, heavily rooted in the minds of clients and potential clients the image of the object. If you sell something for 30, 50 or even 70% say that they absolutely do not have any idea of \u200b\u200bbuilding a quality brand. Want to sell and have occupancy. And that emptiness at the box office despite the flood of work? Let the investor worries. The word branding (cars - the process of building a brand, brand) is apparently you still at the stage of the Berlin Wall. Then Mark had this sense. Today we have the Euro, Dollars, Francs, and the German Marce is almost no trace. Just like the brand of spa in Poland.
extensive discount policy is, unfortunately, plague and is believed many investors and managers, the only way to reach the customer. Nothing could be further from the truth. For the purpose of working a few months ago I created the concept Spa Outlet. For the less initiated to explain what's going on. In this concept in fact does not fit or the term PR, or quality. This concept is basically a - you get the real message of ofertodawcy (Spa), that we always have specials on this site spa, or outlet, which sooner or later, will offer something as minor. So why stoop to offer, and so now that a few moments, the day she will lose the financial value of a potential customer could be stay at the Spa at the price of lunch in the cafeteria of Caritas.
And this is one of the biggest problems of the Polish market in Spa. Non-stop, are sold not only badziewna quality treatments, rituals, but above all for the price of this quality acting permil.
Many in Poland have forgotten that the Spa is a segment exclusive service! So the percentage scrap prices are on the spot? Absolutely not! Would you buy a Jaguar for the coolest percent of its value? Is it really so badly is aware of the hipsters in our country? It reminds me of a situation where a dozen years ago, "businessmen" dressed in kg jewelry tombaku cantors shine in front of a pub night. Market today on the strength of trying to continue to build the image of the object and the client - a man with Tombaku neuter facility. Tego.Mówię really quite pretty.
If the investor, the manager does not have an idea for copyright and distribution channels, thereby increasing sales and market presence on the exclusive services as a true and Spa is a place of forgive and make creative. The truth is that the lack of standardization leads to a situation in which we observe that a small mass-producing gabinecik tipsiary and Galerianki, with facilities in the form of massage / threads on the phone can call themselves a spa. And once again begs the comparison to the mouth from the past - instead we carry the brand Martensów bid PRLowskie Relax-y. I hope that the comparisons are meaningful and understandable.
There is one common denominator with wspominanymi sometimes. Today aplikujący, a potential manager still believes strongly Spa Is a soy or a few thousand is a must ... no, my dear, not so that it works. Today, the luxuries you need to earn.
All these factors attract industry into the gutter. We have many facilities Day Spa and many resorts, spa hotels, destination which are notorious for telling us about discount offers. Sadly, the stewards of these sites allow marketers such proceedings or managers. We all clearly have forgotten what zanczy Spa. It's part of ekskulywnego Services segment, which is not necessarily good for everyone.
Outlets also try to convince Kientowi it's still the same quality, which a few moments ago it cost 500 zł and today is the 200th This niedpouszczalna tangle of spider web marketing and sales, in what is clearly a few have found precisely. Most of the voice goes public.
are some, are same as the market exclusive to hire someone who just will promote. Author's offer is the key to acquiring loyal group of customers.
sincerely sympathizes with people who also like to spread the name of quality and build their decks Public Relations in Groupon power pack and the like creatures on which they earn only themselves and certainly not objects. Here, once again, for 30% of the value it gives information about the offer "Spa." But I ask again - anyone seen Rollls Royce for 30% of the price? Not because it's unrealistic.
my dear Come down to earth. As you have no idea to promote the object is get out of his position and did not sow seeds of bland soil. It is a symptom of weakness and lack of idea, and fatal child Outlet manager and subordinate to him for reasons unknown investor.
Spa is quality and not second hand.
